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  • Toyota of New Bern New Bern, NC
  • Toyota of New Bern

  • Sales 252-669-0085
    • Service 252-669-0083
    • Parts 252-669-0084
  • 5010 US 70 East
    New Bern, NC 28560
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Toyota of New Bern New Bern, NC

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  • Finance
    • Get Pre-Qualified
    • Finance Department
    • Service & Parts Financing
    • Credit Assistance Programs
    • Quick Quote
    • Trade Appraisal
    • Why Sell Your Car
  • Service & Parts Center
    • Schedule Service
    • ToyotaCare
    • Service & Parts Specials
    • Shop for Tires
    • Toyota Express Maintenance
    • Toyota Apprentice Career Training
    • Toyota Recall & Service Updates
    • Parts Request Form
    • ToyoGuard
    • Collision Center
    • Why Service With Us
    • Transmission Repair
  • Research
    • Research
    • Toyota Model Research
    • Electrified
    • New Hybrid Models
    • New Toyota Sedans
    • New Toyota SUVs
    • New Toyota Trucks
    • 2026 Toyota Corolla
    • 2026 Toyota Tundra
    • 2026 Toyota Camry
  • About
    • Contact Us
    • Hours & Directions
    • Our Dealership
    • Careers
    • Our Blog
    • Community Involvement
    • Yota The Bear
    • Toyota Dealer Near Kinston
    • Military Appreciation Rebate
  • Collision
  • Family Pledge

2023 Toyota Prius Prime

2023 Toyota Prius Prime in New Bern, NC

MSRP

$32,350

0 Vehicles Available

Take charge of what’s possible.

With Prius Prime’s plug-in capability, you’ll find yourself going farther than you thought possible.

Technology

Advanced intelligence in every drive.
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.

Performance

Optimized for performance.
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.

Design

Design with purpose.
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
 

*All pricing includes all available Rebates and Incentives (Residency Restrictions may apply) and assume Dealer Arranged Financing at standard rates. Pricing not valid with special Manufacturer APR Offers or Leases and does not include tax, tag, title, registration and $898 dealer fee. Security deposit not included for lease offers. We appreciate your understanding and respecting our right to correct errors. Additionally, Toyota of New Bern offers numerous programs from time to time. These programs are mutually exclusive and may not be combined with other offers. We do our best to accurately represent each vehicle, color, equipment and options. Please verify all equipment before purchase as we are not responsible for errors or omissions.

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Disclaimers

1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.

2 Traffic Jam Assist is not an automated driving system, requires driver supervision at all times, and is designed to function on controlled access freeways at speeds of 25 mph or less. Use this system in accordance with applicable laws. Before operating, refer to Owner’s Manual for instructions and limitations.

3 Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply.

4 Projected EPA-estimated 44-mile all-electric driving range when fully charged for 2023 Prius Prime SE, projected EPA-estimated 39-mile all-electric driving range when fully charged for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. EPA estimates not available at time of posting. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.

Security deposit not included for lease offers
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