Dec 14, 2023
2024 Toyota Tundra

The 2024 Toyota Tundra introduces a new era for the renowned full-size pickup, showcasing a bold redesign, refined powertrain, and advanced technology to reclaim its position as a segment leader. With an extensive lineup of seven trim levels, choosing the ideal Tundra to meet your requirements may seem like a challenging task.

SR: Entry-Level Toughness

Positioned as the starting point in the Tundra lineup, the SR trim combines value and capability. Priced from $39,965, the SR boasts a 3.4L twin-turbo V6 engine, a 10-speed electronically controlled automatic transmission, and a suite of driver-assistance technologies, including Toyota Safety Sense™ 2.5. The package also includes an 8-inch Toyota Audio Multimedia touchscreen.

SR5: Comfort and Convenience Upgrades

For an enhanced experience at $45,500, the SR5 level introduces a range of upgrades, including 18-inch alloy wheels, selectable driving and TOW/HAUL modes, power horizontal or vertical rear window, a tow hitch receiver, and an integrated trailer brake controller.

Limited: Pickup Truck Refined Luxury

Starting at $51,855, the Limited trim elevates the Tundra with features reminiscent of luxury sedans. Highlights include SofTex®-trimmed 8-way power-adjustable front seats, a 14-inch Toyota Audio Multimedia touchscreen, and 20-inch alloy wheels.

Platinum: Luxury and Technology Pinnacle

Exuding luxury at an MSRP of $61,775, the Platinum trim incorporates premium materials, advanced technology features, and sophisticated styling. Notable elements include a power tilt/slide panoramic roof, leather-trimmed 10-way power-adjustable front seats, a 12.3-inch digital meter, Adaptive Variable Suspension (AVS), and load-leveling rear air suspension.

1794 Edition: Western Heritage Touch

Paying homage to Toyota’s Texas heritage, the 1794 Edition is priced at $62,460 and features unique design elements and luxurious amenities. This edition includes 20-inch machined-finish alloy wheels, a chrome-finished grille, rich interior with American walnut wood-grain trim, and a Trailer Backup Guide with Straight Path Assist (SPA).

TRD Pro: Off-Road Prowess

Designed for ultimate off-road capability, the TRD Pro starts at $72,130 and includes TRD Pro off-road suspension with FOX® shocks, a heritage-inspired “TOYOTA” grille with LED light bar, 12-speaker JBL® Premium Audio, and Multi-Terrain Select (MTS) with Crawl Control (CRAWL).

Capstone: The Ultimate Tundra Experience

At the top of the Tundra lineup, the Capstone trim, priced at $78,845, represents the pinnacle of luxury, technology, and capability. It features semi-aniline leather-trimmed 10-way power-adjustable front seats, a two-tone white-and-black interior with dark American walnut wood-grain trim, a 10-inch color Head-Up Display, and power running boards and BedStep®.

Choosing the Ideal Tundra for Your Needs

The 2024 Toyota Tundra provides a diverse range of trim levels catering to various needs and preferences, whether prioritizing affordability, comfort, luxury, off-road capability, or the ultimate expression of Tundra excellence.

Regardless of the chosen trim, the 2024 Toyota Tundra promises a fusion of capability, comfort, and technology tailored to satisfy even the most discerning truck enthusiasts. For assistance in finding the right Tundra for your needs, our knowledgeable staff at Toyota of New Bern is ready to help.